KUALA LUMPUR, April 12—Malaysia is adopting a holistic approach to boosting Chinese tourist arrivals, moving beyond traditional promotional methods to create an ecosystem that enhances visitors’ experience.
Media Selangor Sdn Bhd, a subsidiary of the Selangor State Government (MBI), is a government media agency. In addition to Selangorkini and SelangorTV, the company also publishes portals and newspapers in Mandarin, Tamil and English.